Preference Test vs. A/B Testing: which one should you choose?

Preference testing and A/B testing are two common testing methods for digital products. A lot of people use the two terms interchangeably, which is wrong as they are two different methods. 

How to do Mobile App A/B Testing for Your App Store Listing

Preference testing guide

Preference Test vs. A/B Testing: which one should you choose?

Multivariate Testing: How It Differs From A/B Testing

Not sure what your customers prefer? A/B testing can help you

A/B Test, Definition and Overview

The Beginners Guide to A/B Testing on Social Media

The Beginner's Guide to Preference Testing - Poll the People

What are A/B Tests? How to perform UX A/B testing?

Preference testing guide