Barbie' Movie Is About More Than Selling Dolls for Mattel

In her 64 years, the doll has been both an icon and an embarrassment. With Greta Gerwig’s new film, the company is trying to prove that Barbie isn’t hopelessly out of date.

Mattel has unveiled its latest line of Barbie dolls inspired by

The BARBIE Movie Releases Barbie Dolls in Full Meta Moment

In 1963, she left Minneapolis for Mattel. She designed Barbie

The Dark Side of Barbie: Crime, Racial Issues, and Rampant Sexism

Mattel's making a live-action Barbie movie

Barbie' Movie Is About More Than Selling Dolls for Mattel

Barbie' Movie Is About More Than Selling Dolls for Mattel

Barbie' movie revives interest in doll collectors' market

Greetings from Barbie Land! This Barbie doll cuts a timeless silhouette in a sweet dress modeled after one of her character's iconic looks in Barbie The Movie. With her pink gingham dress, daisy necklace and pastel pumps, she's ready to have the best day ever in Barbie Land! In the likeness of Margot Robbie as Barbie, this doll makes a great gift for fans and collectors alike. Doll cannot stand alone. Colors and decorations may vary.