Activia builds a base of wellness-focused consumers

Look at the website of Activia, a brand of Broomfield, Colo.- and White Plains, N.Y.-based Danone North America, and you might assume you’ve searched for wellness advice. The page features a tab for health professionals, as well as ones saying “What is gut health?” and “What are probiotics?” Unlike other yogurt brands that might focus on their quirky flavor offerings or kid-friendly formats, Activia is all about the gut. The brand’s product lines boast probiotics and gut-health benefits with the idea that food can do . . .
Look at the website of Activia, a brand of Broomfield, Colo.- and White Plains, N.Y.-based Danone North America, and you might assume you've searched for wellness advice. The page features a tab for health professionals, as well as ones saying What is gut health? and What are probiotics?

Activa Naturals Maitake Mushroom Supplement - 120 Veg

Food&Beverage Networker Issue 01/23 by CavellMedia - Issuu

Marketing Strategies of Danone: One Planet. One Health

How To Build a Brand in 7 Steps: Get Started in 2024

DHP and ACTIV supply and tokenomics

Non-GMO Project growth 'extreme and consistent

Sun-Up To Sun-Down: How The Wellness Economy Is Affecting Your

Danone GmbH - Certified B Corporation - B Lab Global

Activia builds a base of wellness-focused consumers

Product traceability and food safety (15 oct08)

SlimBiotics on plant-based probiotic for weight management

Activia® Probiotic Yogurt & Probiotic Drinks

Probiotic Yogurts Benefits Explained