The Anti-Normcore, Anti-Basics Minimalism of A.P.C.
![The Anti-Normcore, Anti-Basics Minimalism of A.P.C.](https://media.newyorker.com/photos/59e1425b6141a8208ab609ed/master/pass/Battan-Anti-Normcore-Anti-Basics-Minimalism-APC.jpg)
A new anthology from the cantankerous founder of the French clothing company makes the case for “no-fashion fashion” that doesn’t sacrifice quality or craft.
Carrie Battan on A.P.C. and its cantankerous founder, Jean Touitou, whose new book “Transmission” makes the case for “no-fashion fashion.”
![](https://i0.wp.com/theprettyplaneteer.com/wp-content/uploads/2021/09/normcore-aesthetic-outfit-19-tayund.jpg?resize=400%2C600&ssl=1)
Normcore Aesthetic: 24 Unboring Everyday Outfits - The Pretty Planeteer
![](https://i0.wp.com/theprettyplaneteer.com/wp-content/uploads/2021/09/normcore-aesthetic-outfit-04-trulyleesh.jpg?resize=400%2C600&ssl=1)
Normcore Aesthetic: 24 Unboring Everyday Outfits - The Pretty Planeteer
![](https://fashionphantasmagoria.files.wordpress.com/2015/08/actingbasic_normcore.jpg?w=640)
The New Anti-Fashion #Normcore
![](https://media.newyorker.com/photos/5d1a151e6514fe0008bf525e/4:3/w_1280%2Cc_limit/Denhoed-Compression-Socks.jpg)
Clothing, Page 2
![](https://pyxis.nymag.com/v1/imgs/39e/a55/56a91d1d71285a7123b1262f6013048887-21-normcore.2x.h473.w710.jpg)
Normcore: Fashion for Those Who Realize They're One in 7 Billion
![](https://external-preview.redd.it/TUn-Lsi4A6HQTgVQGviah9Df2_ztXsj8fsy9jZUmNPk.jpg?auto=webp&s=7f34d21f74af6f257f84857d56f50da5d20c1b21)
Discussion] Kanye West's new line for A.P.C. comes out today. What are you thoughts on it? : r/malefashionadvice
![](https://static.hsnb.io/thumbor/VyCNP19G7CoOOpLDVVn43NPfwmU=/1200x800/https://whatdropsnow.s3.amazonaws.com/product_image/190729/shrine_image/ff5fdeacb1544ef02664f13ac2fea999.jpg)
Normcore's Influence Lives on in 2024
![](https://media.newyorker.com/photos/5c3772cf2396212cbb9fd704/4:3/w_1280%2Cc_limit/Garcia-Low-Rise-Jeans.jpg)
Clothing, Page 2
![](https://external-preview.redd.it/lxGhsOJRQ4S2HLP6rKaB-uLvWcG2CBd74CQ9hRISTD8.jpg?auto=webp&s=84f1e92cc98954c21b5db1f1eeae7e044402baea)
Discussion] Kanye West's new line for A.P.C. comes out today. What are you thoughts on it? : r/malefashionadvice
![](https://i.ytimg.com/vi/2TEWWYdiZa8/hqdefault.jpg)
The dull dystopia of minimalism and normcore fashion
![](https://static01.nyt.com/images/2014/04/03/fashion/20140403-FAUXCORE-slide-L5EI/20140403-FAUXCORE-slide-L5EI-superJumbo.jpg)
Normcore: Fashion Movement or Massive In-Joke? - The New York Times
![](https://i.pinimg.com/originals/f7/71/bb/f771bb36049fb3af7e20bad10a8ef2f3.jpg)
Paul & Joe Pre-Fall 2017 collection, runway looks, beauty, models, and reviews.
![](https://static01.nyt.com/images/2014/04/03/fashion/20140403-FAUXCORE-slide-8XM1/20140403-FAUXCORE-slide-8XM1-superJumbo.jpg)
Normcore: Fashion Movement or Massive In-Joke? - The New York Times
![](https://i0.wp.com/theprettyplaneteer.com/wp-content/uploads/2021/09/normcore-aesthetic-outfit-17-alicecatherine.jpg?resize=400%2C600&ssl=1)
Normcore Aesthetic: 24 Unboring Everyday Outfits - The Pretty Planeteer
![](https://www.yumpu.com/en/image/facebook/65308361.jpg)
Acne Studios