If You Love Baccarat Rouge 540 Perfume, You'll Love Maison Francis Kurkdjian 724

BAZAAR.com chats with Francis Kurkdjian himself about the inspiration behind the new 724 fragrance and how to incorporate it into your fragrance library.

Maison Francis Kurkdjian, NOSE Paris

BACCARAT ROUGE .. BUT A DEODORANT???

Francis Kurkdjian, creator of Baccarat Rouge 540: 'People went crazy and it sold out immediately', Culture

Maison Francis Kurkdjian new fragrance 724 is different to the famous Baccarat Rouge perfume: Mecca

This New Perfume Might Be Better Than Baccarat Rouge

A luminous, vibrant and comfortably addictive musky floral eau de parfum that invites you to live in harmony with the city. Urban landscapes and their surrounding architecture overtly influenced the graphic aesthetic of 724 eau de parfum. In the top notes, a fresh, undefined urban accord is perceived, with sophisticated, slightly metallic, effervescent facets. At the heart of this fragrance lies an airy aura conveyed by a bouquet of flowers.

Maison Francis Kurkdjian 724 - Eau de Parfum

Luminous and sophisticated, Baccarat Rouge 540 lays on the skin like an amber, floral and woody breeze. A poetic alchemy. A graphic and highly condensed signature. Notes of jasmine, saffron, cedarwood and ambergris.