Barbie Marketing: Warner Bros. Has Made It a Barbie World

Didn't make a Barbie movie premiere? Celebrate your Barbie dolls

BARBIE - BARBIE - Integrated Campaign

The Secret of the Barbie Movie's Marketing Success

Pretty in Pink: 'Barbie' Marketing Blitz Hits Fever Pitch

Barbie's' influence: Pink Crocs and gender equality, anyone? - Los Angeles Times

Unveiling the Barbie Marketing Campaign: A Strategic Approach to Empowerment and Brand Engagement — TAVO Media Group

Barbie movie: Bloomingdale's, Gap, Aldo bank on pink merchandise

How Barbie's Marketing Campaign Could Have Made a More Socially Responsible Impact - PRsay

The 'Barbie' Marketing Strategy: Let's Go Party - WSJ