Cîroc launches passion fruit vodka

Premium spirit brand Cîroc is launching a passion fruit version of its vodka. Available in a 70cl format, it is being rolled out in the off-trade and is available until stocks last. The firm hopes the new flavour will capitalise on the brand’s popularity and help shoppers celebrate their big moments. The flavoured-vodka category is currently growing at almost 60%, and the company hopes Cîroc Passion will help boost sales. Nick Pearson, brand manager for

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Celebrate every occasion with the tropical flavors of Ciroc Passion. Our rich-tasting spirit is made with vodka distilled five times from fine French grapes and is finished in a tailor-made copper pot still in Southern France.