California Couple Gets Mega Rich Off Clif Bars
![California Couple Gets Mega Rich Off Clif Bars](https://imageio.forbes.com/specials-images/imageserve/62b221c1c5ec5d3441e91616/clif-bar-by-Gary-Friedman-Los-Angeles-Times-Getty-Images/0x0.jpg?crop=1240,1615,x135,y215,safe&height=92&width=71&fit=bounds)
More than two decades after turning down a $120 million offer from Quaker Oats, Gary Erickson and Kit Crawford, the majority owners of Clif Bar, have agreed to sell the energy bar company to snack giant Mondelez for $2.9 billion.
More than two decades after turning down a $120 million offer from Quaker Oats, Gary Erickson and Kit Crawford, the majority owners of Clif Bar, have agreed to sell the energy bar company to snack giant Mondelez for $2.9 billion.
![](https://image.isu.pub/220622150350-4ff2ee37a2ccb4532937517fde7a2cb6/jpg/page_1_thumb_large.jpg)
CLIF 5 Aspirations Report 2021 by Clif Bar & Company - Issuu
Forbes on LinkedIn: California Couple Gets Mega Rich Off Clif Bars
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Husband-and-wife team selling Clif Bar to Mondelez for almost $3B
Forbes on LinkedIn: California Couple Gets Mega Rich Off Clif Bars