Coca-Cola ditches unified packaging strategy with Zero Sugar push
![Coca-Cola ditches unified packaging strategy with Zero Sugar push](https://marketingweek.imgix.net/content/uploads/2021/02/25142925/Coke-Zero.jpg?auto=compress,format&q=60&w=736&h=429)
![](https://www.cocacolaep.com/assets/Sustainability/TiF-2023/Hybrid_Dispenser_Propellans_View01-002__ResizedImageWzYwMCw4MDBd.jpeg)
Forward on packaging
![](https://cached.imagescaler.hbpl.co.uk/resize/scaleToFit/376/210/cached.offlinehbpl.hbpl.co.uk/news/OMC/Coke11-20180405024351832.jpg)
Coca-Cola to push sugar-free Coke with redesign
![](https://www.bevindustry.com/ext/resources/2022/News/CocaCola_ZeroSugarByte_900.jpg?height=200&t=1649095833&width=200)
Coca-Cola unveils Open For Summer packaging
![](https://image.isu.pub/200208095339-1b551d711a45d476e034bbc228098e07/jpg/page_1.jpg)
The luxury strategy by Ta Rik - Issuu
![](https://dmrqkbkq8el9i.cloudfront.net/Pictures/1024x536/9/6/1/118961_CCEP_WEB.jpg)
Coca-Cola Zero Sugar growth boosts first half sales at CCEP
![](https://s3-prod.adage.com/s3fs-public/styles/1200x630/public/355ml_Cans_OneBrand_lineup.png)
Coca-Cola Unveils New Global Packaging
![](https://dmrqkbkq8el9i.cloudfront.net/Pictures/1024x536/1/2/4/99124_Coca-Cola-Zero.jpg)
Coca-Cola GB launches £10m push for Coca-Cola Zero Sugar
![](https://marketingweek.imgix.net/content/uploads/2023/04/04134948/fantahistorylogouk.jpg?auto=compress,format&q=60&w=736&h=268)
Fanta revamps logo with launch of first-ever global identity
![](https://dmrqkbkq8el9i.cloudfront.net/Pictures/480xany/1/7/6/135176_G0RDJX-web.jpg)
Coca-Cola takes stake in US sports drink supplier Bodyarmor
![](https://marketingweek.imgix.net/content/uploads/2021/03/02115834/NHS-disp.jpg)
How progressive brands are bridging the gap with diverse communities