Dragon Rouge seizes 'pressing need' to reposition Danone Actimel
![Dragon Rouge seizes 'pressing need' to reposition Danone Actimel](https://www.beveragedaily.com/var/wrbm_gb_food_pharma/storage/images/7/0/6/5/2185607-1-eng-GB/Dragon-Rouge-seizes-pressing-need-to-reposition-Danone-Actimel.jpg)
Design agency Dragon Rouge has redesigned the UK packaging for Danone's Actimel yogurt drink in the country, citing a 'pressing need and opportunity' to reposition the brand.
![](https://www.dairyreporter.com/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/3/4/1/4/2204143-1-eng-GB/Export-strengths-tip-EU-food-and-drink-industry.jpg)
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Danone, Dragon Rouge partner for launch of new Actimel shots - FoodBev Media
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Concentré Fruit du dragon Pomme
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EU cautious on Danone's shift towards 'best before' date marking – Euractiv
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Dragon Rouge creates a refreshing new identity for Actimel by Danone
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Product “Danone - Actimel (pomegranate)”
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Danone Announces New Packaging for Actimel Yogurt Brand
![](https://www.dragonrouge.com/wp-content/uploads/2021/08/imn_Mr-Angry_05-scaled-900x0-c-default.jpg)
Inm Mr. Angry - Dragon Rouge
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