Nothing company now owns the Essential brand, for some reason - The Verge
![Nothing company now owns the Essential brand, for some reason - The Verge](https://cdn.vox-cdn.com/thumbor/Jvr6PNhzS_AeMTEjRTLpKHH50HA=/0x0:1500x1000/2000x1333/filters:focal(750x500:751x501)/cdn.vox-cdn.com/uploads/chorus_asset/file/22260854/Nothing_RGB_Signalweiss.jpg)
Nothing, the new company started by ex-OnePlus executive Carl Pei, has apparently acquired the branding for Essential in the UK, according to a report from 9to5Google.
![](https://www.droid-life.com/wp-content/uploads/2024/01/Pixel-9-Render-270x180.jpg)
Essential Now Owned by Nothing
![](https://cdn.wccftech.com/wp-content/uploads/2021/02/Essential-PH-1.jpg)
Essential, the Defunct Phone Brand Is Now Owned by Carl Pei's Nothing Technologies
![](https://assetsio.reedpopcdn.com/ps-plus-essential-jan-2023.jpg?width=1200&height=1200&fit=bounds&quality=70&format=jpg&auto=webp)
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Nothing acquires Essential - 2021-02-15 - Crunchbase Acquisition Profile
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In the heart of the Scientific Revolution, when new theories promised to explain the affairs of the universe, Britain was broke, facing a mountain of debt accumulated in war after war it could not afford. But that same Scientific Revolution - the kind of thinking that helped Isaac Newton solve the mysteries of the cosmos - would soon lead clever, if not always scrupulous, men to try to figure a way out of Britain’s financial troubles.
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Money for Nothing: The Scientists, Fraudsters, and Corrupt Politicians who Reinvented Money, Panicked a Nation, and Made the World Rich [Book]
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Opinion St. Louis Is the Struggling Downtown You Haven't Of - The New York Times
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Nothing CEO Carl Pei interview: the Phone 2, AI, and the future of gadgets - The Verge
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