This Pad Commercial Features Actually Realistic-Looking 'Period Blood
![This Pad Commercial Features Actually Realistic-Looking 'Period Blood](https://media.self.com/photos/59e76488f182ef345d648bbf/16:9/w_1487,h_836,c_limit/Screen%20Shot%202017-10-18%20at%2010.24.34%20AM.png)
Bodyform, a feminine hygiene company in England, just aired a commercial that shows realistic-looking period blood on a pad.
![](https://images.theconversation.com/files/379161/original/file-20210118-21-1t9o23b.jpg?ixlib=rb-1.1.0&q=45&auto=format&w=1000&fit=clip)
Friday essay: I looked at 100 ads for menstrual products spanning 100 years — shame and secrecy prevailed
![](https://static01.nyt.com/images/2023/09/28/multimedia/00Womens-Health-zkqf/00Womens-Health-zkqf-superJumbo.jpg)
The Honey Pot: What's Behind the Rise of the New Feminine Care Brand - The New York Times
Menstrual Health Companies Push to Show Period Blood in Ads - WSJ
Tampons Vs. Pads: Pros, Cons, and Which Is Better for You
![](https://dz01iyojmxk8t.cloudfront.net/wp-content/uploads/2020/05/28125215/VG-FB-11-2.jpg)
Blue Blood, Hiding Stains, Skewed Representation: What Ads On Pads Get Wrong
![](https://api.time.com/wp-content/uploads/2016/06/bodyform-blood-period.jpg)
This Period Commercial Doesn't Avoid Blood—It Celebrates It
![](https://assets.teenvogue.com/photos/5756f76dd2b545f04297fa07/16:9/w_1280,c_limit/bodyform-fb.jpg)
This New Bodyform Pad Commercial Is Empowering
![](https://m.media-amazon.com/images/I/61mltK40oKL.jpg)
Portable Wearable Heating Pad for Cramps and Back Pain, Menstrual Cramp Relief for Women and Girls, Wireless Heating Pads with 3 Temperature Setting & Battery Powered(Pink) : Health & Household
![](https://m.media-amazon.com/images/I/81lLHS6Eg8L._AC_UF1000,1000_QL80_.jpg)
Astarexin Red Light Therapy for Body, 156PCS LED Infrared Light Therapy Heating Pad for Menstrual Discomfort, Lightweight Therapy Mat for Back Pain Relief, Auto Shut Off : Health & Household
![](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/77017/untitled_design_-_2023-07-24t113531.104.png?w=1280&ar=default&fit=crop&crop=faces,edges&auto=format)
300 Brits complained about a period ad showing blood and clots. That's progress
![](https://upload.wikimedia.org/wikipedia/commons/9/9f/Lining_of_Uterine_Wall.jpg)
Menstruation - Wikipedia
![](https://globalnews.ca/wp-content/uploads/2020/01/gettyimages-1177335351.jpg?quality=85&strip=all&w=720&h=379&crop=1)
Kotex breaks tradition and uses blood-like liquid in new ad - National