P&G Acquired First Aid Beauty for an Estimated $250 Million

First Aid Beauty is the latest skin-care brand to become a part of the Procter & Gamble Beauty portolfio, and a new launch is expected in August.
First Aid Beauty is the latest skin-care brand to become a part of the Procter & Gamble Beauty portolfio, and a new launch is expected in August.

P&G will acquire indie skin care brand FAB, First Aid Beauty founded by Lilli Gordon

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First Aid Beauty 5 in 1 Eye Cream: Multi Action Anti Aging Eye Cream for Dry Sensitive Skin. Great for All Skin Types. (0.5 Ounce) : Beauty & Personal Care

P&G skincare brand rumoured to exit Chinese market after 2 years

Procter & Gamble Buys First Aid Beauty

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P&G acquires First Aid Beauty - Bizwomen

1. Procter & Gamble

P&G skincare brand rumoured to exit Chinese market after 2 years

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