How Fruit of the Loom is refreshing its brand
![How Fruit of the Loom is refreshing its brand](https://www.modernretail.co/wp-content/uploads/sites/5/2022/11/Fruit-of-the-Loom-Yoga.png)
Legacy apparel brand Fruit of the Loom is rebranding with a digital-first playbook of influencer and brand collaborations.
![](https://static-prod.adweek.com/wp-content/uploads/2023/10/fruit-loom-mascots-2023-574x1024.jpg)
Fruit of the Loom Revives Classic Mascots for New Generation
![](https://www.fruit.com/dw/image/v2/ABAH_PRD/on/demandware.static/-/Sites-fruit_us-Library/default/dw355bc32a/homepage/frui-logo-hoodie-mens.png?sw=769&sfrm=png&q=80)
Men's Activewear, Underwear, & Fleece
Girls 4-16 Fruit of the Loom 14-Pack Signature Hipster Panties
![](https://blog.logomyway.com/wp-content/uploads/2021/02/fruit-of-the-loom-clothes.jpg)
Fruit of the Loom logo and Its History
![](https://i.etsystatic.com/22264575/r/il/0837ce/5342449324/il_fullxfull.5342449324_24a0.jpg)
Personalised T-shirt, Custom Printed Tshirt, Design Your Own Printed T Shirt, T-shirts, Tshirt Printing, Tshirt Logo, Fruit of the Loom
![](https://mms.businesswire.com/media/20220802005104/en/1530437/5/Recover_FOTL_5.jpg)
FRUIT OF THE LOOM® and RECOVER™ Launch Affordable and Sustainable T-shirt Collection
![](https://cdn.shopify.com/s/files/1/0082/0681/1200/files/fruitoftheloom_1024x1024.png?v=1665513575)
The Fruit of the Loom Logo History and How To Date Tags – ThriftCon
Machine wash cold with like colors. Use only non-chlorine bleach when needed. Tumble dry low. Do not iron. 54% Cotton, 40% Polyester, 6% Spandex.
![](https://i.ebayimg.com/images/g/trcAAOSwKOBjOZdQ/s-l1200.webp)
6 PACK Fruit of the Loom Fit for Me 360° Stretch Cotton Brief sz~ 9 or 12 or 13
![](https://www.ecotextile.com/images/stories/2020/October/fruit_of_the_loom2.jpg)
Fruit of the Loom outlines sustainability strategy, Fashion & Retail News
![](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2019%2F06%2Ffragment-design-fruit-of-the-loom-pack-tee-shirt-collab-release-1.jpg?cbr=1&q=90)
fragment design x Fruit of the Loom, The Conveni