How a Brand Makeover Set the Stage for Barbie's Blockbuster - WSJ

Mattel Inc. went back to the brand’s origins to reconnect with parents and kids

Watch: 'Barbie' dolls are back in business after movie revives

The Biggest Golden Globes Moments, From 'Oppenheimer' to Taylor

Everything to know about the Barbie movie cast

Taylor Swift, Jennifer Lopez lead star line-up at Tribeca filmfest

The 'Barbie' Marketing Strategy: Let's Go Party - WSJ

Mattel Hopes Barbie Facelift Will Show Up Younger Rivals - WSJ

The 'Barbie' Marketing Strategy: Let's Go Party - WSJ

Barbie' movie's marketing blitz helped it dominate the box office

Will New Clothes, Bellybutton Create 'Turn Around' Barbie? - WSJ

Oppenheimer' tops Oscar nominees with 13; 'Barbie' snags 8

Mattel Hopes Barbie Facelift Will Show Up Younger Rivals - WSJ

Case study: Behind-the-scenes of Barbie's blowout 60th birthday

The 'Barbie' Marketing Strategy: Let's Go Party - WSJ