How a Brand Makeover Set the Stage for Barbie's Blockbuster - WSJ
Mattel Inc. went back to the brand’s origins to reconnect with parents and kids
Watch: 'Barbie' dolls are back in business after movie revives
The Biggest Golden Globes Moments, From 'Oppenheimer' to Taylor
Everything to know about the Barbie movie cast
Taylor Swift, Jennifer Lopez lead star line-up at Tribeca filmfest
The 'Barbie' Marketing Strategy: Let's Go Party - WSJ
Mattel Hopes Barbie Facelift Will Show Up Younger Rivals - WSJ
The 'Barbie' Marketing Strategy: Let's Go Party - WSJ
Barbie' movie's marketing blitz helped it dominate the box office
Will New Clothes, Bellybutton Create 'Turn Around' Barbie? - WSJ
Oppenheimer' tops Oscar nominees with 13; 'Barbie' snags 8
Mattel Hopes Barbie Facelift Will Show Up Younger Rivals - WSJ
Case study: Behind-the-scenes of Barbie's blowout 60th birthday
The 'Barbie' Marketing Strategy: Let's Go Party - WSJ