How do luxury brands get haute couture status? Only 17 fashion maisons – like Dior, Chanel and Armani Privé – are recognised as such for their US$150,000 bespoke gowns
![How do luxury brands get haute couture status? Only 17 fashion maisons – like Dior, Chanel and Armani Privé – are recognised as such for their US$150,000 bespoke gowns](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/11/18/6bb68a24-b906-4e92-bf1e-94796cadbc19_833293f6.jpg)
The extravagant cost in time and money makes haute couture – literally ‘high sewing’ – the pinnacle of the fashion industry, so which brands get to wear the exclusive label?
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
An haute couture creation costs anywhere from a minimum of US$10,000 up to US$150,000 and beyond for the most extravagant, intricately embroidered gown. But for those with the funds, what goes into one of these fantastically ornate pieces of apparel more than justifies the cost.
![](https://www.glam.com/img/gallery/the-springsummer-2023-haute-couture-shows-preview-the-fashion-trends-everyone-will-be-coveting/l-intro-1675106909.jpg)
Saver Prices Haute couture week S/S 2023: everything you need to
![](https://assets.vogue.com/photos/62c417665741cdf99af6d99b/master/w_2560%2Cc_limit/00001-chanel-fall-2022-couture-credit-gorunway.jpg)
Modestly Priced Premium The Chanel 2020 Haute Couture Collection
![](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/11/18/b46fe008-2b4b-4edd-bd7d-ebc9a5e4263f_4c3bc3f2.jpg)
How do luxury brands get haute couture status? Only 17 fashion
![](https://cdn.mos.cms.futurecdn.net/R49e2zn64K2VCNHhYs5jG9.jpg)
Explosion style low price The Best Moments From Haute Couture Week
![](https://hips.hearstapps.com/hmg-prod/images/fendi-couture-aw23-28-64a81b34d4559.jpg)
Discount Supplements Fall-winter 2022/23 Haute Couture Show
![](https://styledarlingonline.files.wordpress.com/2013/07/chanel-fall-2013-haute-couture-collection-20.jpg?w=488)
Modestly Priced Premium The Chanel 2020 Haute Couture Collection
![](https://footwearnews.com/wp-content/uploads/2021/07/Chanel-Haute-Couture-Fall-2021-202234_Look_034-1.jpg)
In the official online store Chanel Haute Couture Fall Winter 2021
![](https://royaldjurgarden.se/wp-content/uploads/2023/09/Klanningen-gor-mannen-scaled.jpg)
Smart Pricing Fake Animal Heads Stir Outrage at Paris Haute
![](https://www.russh.com/wp-content/uploads/2023/01/dior31.jpg)
Saver Prices Haute couture week S/S 2023: everything you need to
Worldwide Shipping Met Gala 2023: Celebrities Honor The Fashion
![](https://people.com/thmb/K8VZrwh9RVN6iQgG-u6IGziG3BI=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc():focal(675x0:677x2)/chanel-02-2000-9f84eea5bc7a4fd5a96e7a45337eb3d0.jpg)
Official online store Chanel Model Bride Rides a White Horse Down