How the Elf on the Shelf tradition started

Chanda Bell, co-author of “The Elf on the Shelf: A Christmas Tradition” book, explains how the iconic myth of Scout Elves reporting back to Santa began.

Elf on the Shelf: Alumna's Creation Sparks New Holiday Tradition - News

How the Elf on the Shelf tradition started

Our New Christmas Tradition, The Elf On The Shelf ® ♥

Elf on the Shelf Ideas: Your Elf on the Shelf Headquarters - California Unpublished

The Elf on the Shelf - Wikipedia

When Does Elf on the Shelf Start and End?

Elf on the Shelf: Bringing a Christmas tradition to the classroom

9 Ways to Revamp Your Elf on the Shelf Tradition

Why Black Parents Don't Do Elf on the Shelf

The Elf on the Shelf' brand's magical story started with co-founder's family and its own Christmas elf

Beware the Elf on the Shelf, Privacy Watchdogs Warn - The New York Times

Ultimate Guide to Elf on the Shelf - Arrival, Ideas, Printables & More

Elf on the Shelf Founder on the Brand's Unlikely but Enduring Success - Retail TouchPoints