Air Up: German Innovation For Flavourful Hydration ~ Flavour Fusions

How to simulate flavour through scent. Eddie Bulliqi reports. Air Up, the German start-up that uses scent capsules to flavour plain water and thereby avoid the consumption of synthetic flavouring agents and sugar, has officially launched in the US. Aimed at the fast-growing health-first food and beverage market, the company raised 18 million euros last year, with Pepsi acquiring a large share.  The co-founder of Air Up, Lena J&uuml

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