Kellogg reveals new names for 2 independent companies: Here's what
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Corporate Spinoffs: Why and How Companies Break Up - Bloomberg
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Kellogg announces split into 3 separate companies - ABC News
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The Kellogg Company announces names for new companies
Kellogg (K) Names Businesses to be Formed After Planned Split
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Kellogg's split, marketing and consumer trends
Kellogg Company on LinkedIn: Naming Reveal
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Kellogg reveals new business names ahead of planned cereal unit spin-off - FoodBev Media
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Kellogg's Loses Court Battle, Right to Promote Sugary Cereals
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Kellogg's Partners with Nickelodeon on New Apple Jacks Flavor - Xtalks
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Kellogg to split into 2 separate companies focused on cereal and snacking
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Kellogg Company splitting into three businesses
Cereal Split: Kellogg Separates Into Two Companies
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KELLOGG COMPANY ANNOUNCES SEPARATION OF TWO BUSINESSES AS BOLD NEXT STEPS IN PORTFOLIO TRANSFORMATION
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Podcast: What Should You Name Your Brand?