Kidults are the biggest sales driver for the toy industry
![Kidults are the biggest sales driver for the toy industry](https://image.cnbcfm.com/api/v1/image/107167664-1671208425691-gettyimages-1231367750-BC_StarwarsBabyYoda_9675.jpeg?v=1671454801)
quot;Kidults" are responsible for one-fourth of all toy sales annually, around $9 billion worth, as they buy everything from Star Wars to Lego products.
Kidults are responsible for one-fourth of all toy sales annually, around $9 billion worth, as they buy everything from Star Wars to Lego products.
![](https://media-cldnry.s-nbcnews.com/image/upload/rockcms/2022-12/kidult-growing-trend-zz-221220-532d7a.jpg)
Kidults' Are Adults Buying Toys For Themselves For Nostalgia, Stress Relief
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Budru memes. Best Collection of funny Budru pictures on iFunny Brazil
Kidults' Dominate the Toy Industry Thanks to Social Media, Pandemic
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Toy World Magazine November 2022 by TOYWORLD MAGAZINE - Issuu
6 THE BIGGEST TOY INDUSTRY OPPORTUNITIES: PART 1, THE KIDULT MARKET
![](https://www.euromonitor.com/contentassets/8d616fe11d63417f9b82c345adb0964a/kidults.png?width=730&height=239&quality=80)
Kidults in Southeast Asia Are Driving Sales of Toys and Games
![](https://i0.wp.com/www.actionfigureinsider.com/wpress/wp-content/uploads/2023/01/ParagonFXGroup-Logo.jpg?resize=800%2C314)
Action Figure Insider » #Batman Utility Set Aims For Growing Adult Collector Market – from @ParagonFXGroup
![](https://mma.prnewswire.com/media/1984818/Utility_Kit_For_Kidults.jpg)
Batman Utility Set Aims for Growing Adult Collector Market
![](https://i.imgur.com/wJnE0k4g.jpg)
Imgur: The magic of the Internet
![](https://nypost.com/wp-content/uploads/sites/2/2023/07/NYPICHPDPICT000013677647.jpg?quality=75&strip=all)
Kidults' spend hundreds monthly on toys they never had as kids
![](https://bloximages.newyork1.vip.townnews.com/roanoke.com/content/tncms/assets/v3/editorial/0/ee/0ee2c30e-7bfa-537b-971f-14853e558b68/63a1c36fc0303.image.jpg?crop=1920%2C1008%2C0%2C35&resize=1200%2C630&order=crop%2Cresize)
Adults now the biggest source of growth for the toy industry
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Growing 'kidult' trend takes toy industry by storm
![](https://image.cnbcfm.com/api/v1/image/107125100-1664292756615-gettyimages-1185038922-TOYS_R_US.jpeg?v=1693378801&w=720&h=405)
Kidults are the biggest sales driver for the toy industry
![](https://i0.wp.com/boingboing.net/wp-content/uploads/2022/12/progress_image_100_0405097c-4beb-418b-8df4-c62feb7d7c85.webp?fit=930%2C657&ssl=1)
Adults buying things for themselves make up quarter of all toy sales - Boing Boing