Kidults are the biggest sales driver for the toy industry

quot;Kidults" are responsible for one-fourth of all toy sales annually, around $9 billion worth, as they buy everything from Star Wars to Lego products.
Kidults are responsible for one-fourth of all toy sales annually, around $9 billion worth, as they buy everything from Star Wars to Lego products.

Kidults' Are Adults Buying Toys For Themselves For Nostalgia, Stress Relief

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Kidults' Dominate the Toy Industry Thanks to Social Media, Pandemic

Toy World Magazine November 2022 by TOYWORLD MAGAZINE - Issuu

6 THE BIGGEST TOY INDUSTRY OPPORTUNITIES: PART 1, THE KIDULT MARKET

Kidults in Southeast Asia Are Driving Sales of Toys and Games

Action Figure Insider » #Batman Utility Set Aims For Growing Adult Collector Market – from @ParagonFXGroup

Batman Utility Set Aims for Growing Adult Collector Market

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Kidults' spend hundreds monthly on toys they never had as kids

Adults now the biggest source of growth for the toy industry

Growing 'kidult' trend takes toy industry by storm

Kidults are the biggest sales driver for the toy industry

Adults buying things for themselves make up quarter of all toy sales - Boing Boing