But what does it stand for? Land Rover brand axed as Jaguar Land Rover renamed 'JLR' to launch Range Rover, Discovery, Defender and Jaguar as individual brands - Car News
![But what does it stand for? Land Rover brand axed as Jaguar Land Rover renamed 'JLR' to launch Range Rover, Discovery, Defender and Jaguar as individual brands - Car News](https://carsguide-res.cloudinary.com/image/upload/f_auto%2Cfl_lossy%2Cq_auto%2Ct_default/v1/editorial/story/hero_image/2023-Land-Rover-Range-Rover-SV-Serenity-suv-white-1001x565-%281%29.jpg)
![](https://preview.redd.it/am-i-missing-something-here-85-grand-for-what-looks-like-a-v0-qqph10lpawla1.png?auto=webp&s=b28fd97404e83de73bf33a7de23baf5512f07e8c)
Am I missing something here? 85 grand for what looks like a glorified Nissan Cube. : r/CarTalkUK
![](https://www.landroverusa.com/content/dam/lrdx/global/non-nameplate/fleet-and-business/entry-points/L663_20MY_402_GLHD_DX_ENTRY.jpg/jcr:content/renditions/cq5dam.web.1280.1280.jpeg.res/JLRHASH951A45EBD2CFF6CD1FD666742A71992E43442729/cq5dam.web.1280.1280.jpeg)
Defender, 4x4 Vehicles
![](https://i2-prod.business-live.co.uk/manufacturing/article14131735.ece/ALTERNATES/s1200/2_JLR-Marketing.jpg)
Jaguar Land Rover releases full year UK sales figures - CoventryLive
![](https://i1.wp.com/www.aronline.co.uk/wp-content/uploads/2013/10/8-1990-Land-Rover-Defender-110.jpg?fit=640%2C480&ssl=1)
News : Land Rover Defender reaches the end of the line - AROnline
![](https://www.carscoops.com/wp-content/uploads/2023/06/JLR-New-Logo-2.jpg)
Jaguar Land Rover Becomes JLR As Company Puts Focus On Its Four Brands
![](https://i.dailymail.co.uk/1s/2024/01/26/18/80262199-0-image-m-6_1706293322544.jpg)
Couple are forced to sell new Land Rover at a £14,000 loss ONE MONTH after buying it after insurers cancelled their policy - and manufacturer won't insure them either despite being 'model
![](https://www.insidehook.com/wp-content/uploads/2023/06/jaguar-land-rover-jlr-brand.jpg?fit=1200%2C800)
Jaguar Land Rover Is Now JLR. Here's Why You Should Care. - InsideHook
![](https://media.autoexpress.co.uk/image/private/s--12G0tB1p--/f_auto,t_content-image-mobile@1/v1659614302/autoexpress/2022/08/Land%20Rover%20Discovery%20exclusive%20images.jpg)
JLR's future: CEO Adrian Mardell talks Jaguar, Discovery, Defender and the focus on reliability
![](https://i.dailymail.co.uk/1s/2023/04/19/16/70005795-0-image-a-3_1681917390956.jpg)
Range Rover, Defender and Discovery to lose 'Land Rover' name