Building Brand Loyalty in Sports: Insights from Royal Challengers
Brand loyalty is an important concept that describes the emotional connection that customers have with a particular brand. When customers are loyal to a brand, they are more likely to continue purchasing products or services from that brand, and they may also recommend the brand to others.
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A Complaint Is a Gift: Recovering Customer Loyalty When Things Go Wrong: Barlow, Janelle, Moller, Claus, Hsieh, Tony: 9781576755822: : Books
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No titles, no problem: How Royal Challengers Bangalore built a robust brand
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