How Sanrio Makes Anti-Capitalism Adorable, and Profitable - The New York Times

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How Sanrio Makes Anti-Capitalism Adorable, and Profitable - The New York Times

How a Revelation About Hello Kitty's Identity Blew Everyone's Mind - The New York Times

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A socio-marketing analysis of the concept of cute and its consumer culture implications - Elad Granot, Thomas Brashear Alejandro, La Toya M. Russell, 2014

The Hello Kitty team makes anti-capitalism adorable - and profitable

How Sanrio Makes Anti-Capitalism Adorable, and Profitable - The New York Times

Gudetama - Wikipedia