This Startup Is Making Stylish Earthquake Survival Kits

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Winner of the Business Book Awards 'Thought Leader' category -----With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.

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Most Americans aren't prepared for a disaster. Survival kits are all over Instagram. - Vox

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