Mars Rebrands Uncle Ben's To Ben's Original - TheStreet
![Mars Rebrands Uncle Ben's To Ben's Original - TheStreet](https://www.thestreet.com/.image/ar_1:1%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_1200/MTY4NjI3MTMzOTA3NDc4MTUx/uncle-ben.jpg)
Uncle Ben's Unveils Ben's Original Name After Racial Stereotyping Criticism
![](https://c8.alamy.com/comp/2A9DP6B/october-22-2019-ny-usa-twix-is-a-chocolate-bar-made-by-mars-inc-with-caramel-and-milk-chocolate-a-close-up-of-twix-cookie-bars-candy-bars-on-orange-blue-and-yellow-background-2A9DP6B.jpg)
Mars brand hi-res stock photography and images - Page 3 - Alamy
Mars drops Uncle Ben's name from rice brand following criticism over racial stereotype
![](https://i.dailymail.co.uk/1s/2020/09/23/11/33521958-0-image-a-3_1600858143731.jpg)
Uncle Ben's Rice becomes Ben's Original as re-brand hopes to 'put an end to racial injustices
![](https://nypost.com/wp-content/uploads/sites/2/2020/09/uncle-bens.jpg?quality=75&strip=all&w=1200)
Uncle Ben's rice renamed 'Ben's Original' amid racism uproar
![](https://i.cbc.ca/1.5735207.1600865319!/cpImage/httpImage/uncle-ben-rice.jpg)
Rice brand Uncle Ben's changing name and logo because of racist connotations
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Mars Food Announces the Uncle Ben's® Brand Will Change its Name to Ben's Original™
![](https://static01.nyt.com/images/2021/02/09/lens/09xp-auntjemima-photo/09xp-auntjemima-photo-videoSixteenByNine3000.jpg?year=2021&h=1687&w=3000&s=7c31544362344909b3b5595d8a71cafc93a2db487d218614558c8b2c4ad2a5fa&k=ZQJBKqZ0VN&tw=1)
Aunt Jemima Has a New Name: The Pearl Milling Company - The New York Times
![](https://static.dw.com/image/53867673_905.jpg)
Uncle Ben's and Aunt Jemima logos: A German case – DW – 06/19/2020