Mars loses face of Uncle Ben in rebrand as Ben's Original - CMO Australia

Following public criticism in the US about racist advertising and a name-change announced last year, Mars Food is now airing its rebrand of Uncle Ben’s rice as Ben’s Original, in new packaging minus the smiling face of ‘Uncle Ben’, a person of colour.

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Mars loses face of Uncle Ben in rebrand as Ben's Original - CMO Australia

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Uncle Ben's Rice becomes Ben's Original as re-brand hopes to 'put an end to racial injustices

Mars loses face of Uncle Ben in rebrand as Ben's Original - CMO Australia