Michel et Augustin Debuts New Packaging
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While a majority of my grocery trips are spent in the ice cream and bread aisles, I have to admit that the aisle I want to spend all day in is the check-out aisle—because it’s where all the ooey gooey grab-and-buy goodies live! Basically, I’m a sucker for the impulse buy. Michel et Augustin, however, is making sure all of us spur-of-the-moment shoppers have just as much fun perusing the whole store thanks to its new packaging that’s transforming its once impulse-buy cookie products into full-blown grocery essentials.“People really took to our Cookie Squares—when they found them.
![](https://www.snackandbakery.com/ext/resources/NewProducts/2019-03/190123_MEA_SNGLPK_CRML_SHDW_HR_LV.png)
Michel et Augustin cookie packaging redesign, 2019-03-11
![](https://www.micheletaugustin.us/cdn/shop/products/cheese-biscuits-VARIETY-3pack_c5b0e5ea-ecda-4697-9bff-18279b347750_600x600.jpg?v=1701173888)
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Danone sells Michel et Augustin biscuit brand to Ferrero
![](https://www.micheletaugustin.us/cdn/shop/files/230605-bundle-desktop_1440x400.jpg?v=1685958678)
Order Cookies Online, Butter Is Better
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Order Cookies Online, Butter Is Better
Michel & Augustin USA 🇫🇷🇺🇸 The Troublemakers of Taste
![](https://cdn.perishablenews.com/2021/03/a-de1-4.jpg)
Michel Et Augustin Adds Croissant Chips to Cookie Lineup at Whole
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Michel et Augustin Debuts New Packaging
![](https://www.foodnavigator-usa.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_medium/publications/food-beverage-nutrition/foodnavigator-usa.com/news/manufacturers/whoa-dough-takes-to-the-skies-schools-to-drive-trial-boost-retail-velocities/17136860-1-eng-GB/Whoa-Dough-takes-to-the-skies-schools-to-drive-trial-boost-retail-velocities.jpg)
Bakery
![](https://www.financialexpress.com/wp-content/uploads/2022/08/liciousv.jpg?w=350)
Licious partners with The Great Khali for its 'All You Can Meat
![](https://www.micheletaugustin.us/cdn/shop/files/homepage-cookiesquaresV2_410x410.png?v=1698758100)
Order Cookies Online, Butter Is Better
![](https://www.micheletaugustin.us/cdn/shop/products/individual-cookie-squares-dark-chocolate-and-a-pinch-of-sea-salt-180-squares-micheletaugustin-807413-622647_600x600.jpg?v=1677770655)
Michel & Augustin Cookie Squares
![](https://www.micheletaugustin.us/cdn/shop/products/GIFTBOX-RED-holidays-close2-191329_600x600.jpg?v=1701173864)
Michel & Augustin Cookie Squares