Polaroid Originals Reclaims 'Polaroid' Name, Unveils Polaroid Now

12 years after hitting the scene, and 3 years after rebranding to Polaroid Originals, The Impossible Project has completed its metamorphosis. As of today

Polaroid Originals Now I-Type Instant Camera and Film Bundle - Everything Box Black (6026) : Electronics

I tried the 'Reclaimed Blue' Polaroid film and it's given my instant camera a new lease of life

Polaroid Originals Launches with New OneStep 2 Camera and i-Type Film

Polaroid Originals Now I-Type Instant Camera with 16 Color Film Photos and Signature Series Case : Electronics

Polaroid Unveils 'Accidental' Creation of Blue Film

Polaroid Originals Now I-Type Instant Camera - Blue (9030) : Electronics

Polaroid Originals Now I-Type Instant Camera - Black (9028) : Electronics

The Polaroid Now+ is its most versatile instant camera so far

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