SFA Matrix Gust de Backer

The SFA (Suitability, Feasibility, and Acceptability) Matrix of Johnson & Scholes is a practical framework for strategic decision-making. It is a tool designed to help organizations evaluate different strategic options against three crucial criteria. By analyzing suitability, feasibility, and acceptability, businesses can pave the way for informed strategic choices that align with their goals.

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Strategische marketing optiekeuze via de SFA matrix

Strategische marketing optiekeuze via de SFA matrix

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