Febreze Reveals the Second Annual Scent of the Year
Introducing Mountain: A Fragrance Reflecting the Desire to Connect with the Earth This year, Febreze is elevating to higher summits to announce its much-anticipated 2023 Scent of the Year. Introducing Mountain , a sophisticated scent that reflects our efforts to connect with the earth and create moments of zen amid the hustle and bustle of everyday life. The 2023 Scent of the Year honors the beauty of the great outdoors, evoking the sweet serenity of uninterrupted nature. Febreze Releases Second Annual Scent of the Year, Mountain: A Sophisticated Scent that Creates Moments of Zen in 2023. (Graphic: Business Wire) The first and dominant note of Mountain is alpine, a fresh scent with a hint of crisp fruit, reminiscent of fresh air on a cool winter day. Alpine melds with the aromatic fragrances of North American wildflowers and violet leaves, before being rounded out with the soothing smell of woodsy cedar. “The world is prioritizing well-being more than ever before,” said Febreze master
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