Does Kit Kat's Shape Deserve a Trademark? E.U. Adds a Hurdle. - The New York Times
![Does Kit Kat's Shape Deserve a Trademark? E.U. Adds a Hurdle. - The New York Times](https://static01.nyt.com/images/2018/07/26/world/26kitkat-print/merlin_141680832_98d22e0c-70b9-456b-8953-cfbc34030ab8-superJumbo.jpg)
![](https://assets.time.com/interactives/candy_shapes/images/products/86775262.png)
Nestle's Fight to Trademark the Kit Kat Bar
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Nestle Loses Battle to Trademark KitKat Shape
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Nestlé risks KitKat imitators after losing EU trademark
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Mondelez International Inc. - The New York Times
Nestle Loses Battle to Trademark the “Kit-Kat” Design in the U.K.
![](https://ichef.bbci.co.uk/news/660/cpsprodpb/0F43/production/_102670930_20180724_144226.jpg)
Kit Kat case: The food and drinks with trademarked shapes
![](https://snapdragon-ip.com/wp-content/uploads/2017/03/Kit-Kat-Logo.png)
Nestlé Loses EU Kit Kat Trademark - SnapDragon
![](https://ichef.bbci.co.uk/news/976/mcs/media/images/83424000/jpg/_83424982_kitkat.jpg)
Who, What, Why: Can the KitKat shape be a trademark? - BBC News
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Kit Kat loses bid to trademark four-finger shape – DW – 07/25/2018
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Nestlé loses high court battle to trademark shape of KitKat
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Kit Kat loses trademark court battle over shape of bar in Europe
![](https://ichef.bbci.co.uk/news/480/cpsprodpb/7196/production/_102687092_gettyimages-644488053.jpg.webp)
Kit Kat case: The food and drinks with trademarked shapes
![](https://static01.nyt.com/images/2018/10/28/magazine/28mag-kitkat-gif/28mag-kitkat-gif-superJumbo-v2.gif)
In Japan, the Kit Kat Isn't Just a Chocolate. It's an Obsession
Nestle vs. Cadbury (2013) Trademark Lawsuit Case Study