Chinese Company Miniso Wants So Much to Be Japanese, It's Awkward — RA

Mistaking dolls dressed in qipaos for geishas is the last straw in a series of events that point at Miniso’s problematic branding

MINISO apologises for presenting itself as 'Japanese designer brand' in early days

MINISO Apologises For Not Actually Being A Japanese Brand

Miniso far, Mumuso good: how China's 'cultural copycats' took over the world

Shares of Chinese retailer Miniso rise in Wall Street debut

What do you think about Miniso? Do you perceive it as a Chinese brand or a Japanese brand? - Quora

MINISO Apologises For Not Actually Being A Japanese Brand

Why is the Miniso (a 100% Chinese company) pretending as a Japanese company? - Quora

Chinese Company Miniso Wants So Much to Be Japanese, It's Awkward — RA

Miniso: Made in China to Look Japanese

Korean or Chinese? Copycat dollar stores face intellectual property crackdown from South Korea

MINISO Apologises For Not Actually Being A Japanese Brand

Miniso: How a Muji Copycat Became an Innovative Retail Giant — RADII