Chinese Company Miniso Wants So Much to Be Japanese, It's Awkward — RA
![Chinese Company Miniso Wants So Much to Be Japanese, It's Awkward — RA](https://imagedelivery.net/WLUarKbmUXuuhDC7PG5_Qw/articles/738870ee2f61e9d0e655671a75cdcfea.jpeg/public)
Mistaking dolls dressed in qipaos for geishas is the last straw in a series of events that point at Miniso’s problematic branding
![](https://marketing-interactive-assets.b-cdn.net/images/hk/content-images/miniso_weibo.jpg)
MINISO apologises for presenting itself as 'Japanese designer brand' in early days
![](https://images.says.com/uploads/story/cover_image/56745/large_thumb_864e.jpg)
MINISO Apologises For Not Actually Being A Japanese Brand
![](https://cdn.i-scmp.com/sites/default/files/styles/og_image_scmp_debate/public/images/methode/2018/11/06/b2edb724-ddca-11e8-bb7b-3484094c71b9_4000x1584_122518.jpg?itok=jKncbSPP)
Miniso far, Mumuso good: how China's 'cultural copycats' took over the world
Shares of Chinese retailer Miniso rise in Wall Street debut
What do you think about Miniso? Do you perceive it as a Chinese brand or a Japanese brand? - Quora
![](https://images.says.com/uploads/story_source/source_image/1041835/7f3e.jpg)
MINISO Apologises For Not Actually Being A Japanese Brand
![](https://qph.cf2.quoracdn.net/main-thumb-269525334-200-dkvmfiazhlfgobjtofribvphhqqygawt.jpeg)
Why is the Miniso (a 100% Chinese company) pretending as a Japanese company? - Quora
![](https://imagedelivery.net/WLUarKbmUXuuhDC7PG5_Qw/articles/9587d48f40af492484a3a4a429e68483.jpeg/public)
Chinese Company Miniso Wants So Much to Be Japanese, It's Awkward — RA
![](https://www.thebeijinger.com/sites/default/files/thebeijinger/blog-images/308177/img_4205.jpg)
Miniso: Made in China to Look Japanese
![](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2019/10/18/2c24b058-f16f-11e9-9f3d-785f2d889e39_1320x770_200801.jpg)
Korean or Chinese? Copycat dollar stores face intellectual property crackdown from South Korea
![](https://images.says.com/uploads/story_source/source_image/1041836/big_thumb_0245.jpg)
MINISO Apologises For Not Actually Being A Japanese Brand
![](https://imagedelivery.net/WLUarKbmUXuuhDC7PG5_Qw/seo/135c4c8db61cd9fba1d09a41049ef3f1.jpg/public)
Miniso: How a Muji Copycat Became an Innovative Retail Giant — RADII