Ecommerce Startup Temu Airs First Super Bowl Spot—Twice
![Ecommerce Startup Temu Airs First Super Bowl Spot—Twice](https://static-prod.adweek.com/wp-content/uploads/2023/02/temu-super-bowl-2023.jpg)
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What's Temu, the only brand running 2 ads in this super bowl
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PDD-backed upstart Temu takes on e-commerce platform Shein in the US with Super Bowl debut
![](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3284a1d5-d3c5-4ce5-9f30-67b1a8abf51d_470x525.png)
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What's Temu, the only brand running 2 ads in this super bowl