CODE 41: The subversive watch brand that dared to tell the truth

Interviewing the CEOs of watch brands can prove to be a tiring business.  You have to circumnavigate all that smiling evasion, the confected optimism and promises for exciting releases “coming soon but which we can’t talk about yet”. Claudio D’Amore, the CEO of CODE 41, is very different.  While most of the watch industry relies … Continued

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