Toblerone to drop Matterhorn from packaging due to 'Swissness' laws
![Toblerone to drop Matterhorn from packaging due to 'Swissness' laws](https://image.cnbcfm.com/api/v1/image/107203601-1678113578688-gettyimages-1247821358-AFP_33AM6LC.jpeg?v=1678117927&w=929&h=523&vtcrop=y)
Switzerland requires milk-based products promoting themselves as Swiss to be made entirely within the country.
Switzerland requires milk-based products promoting themselves as Swiss to be made entirely within the country.
![](https://staticg.sportskeeda.com/editor/2023/03/5bc36-16782188277728-1920.jpg)
Where is the bear in the Toblerone logo? Matterhorn redesign explained
![](https://pbs.twimg.com/media/GFBk-ofWgAAaVPW.jpg:large)
Gretchen Ho on X: This is Matterhorn, formely known as THE
![](https://static.independent.co.uk/2023/03/06/10/f7dfec14260f6c30bfd580c9ee47bd6aY29udGVudHNlYXJjaGFwaSwxNjc4MTgxOTg0-2.29117861.jpg)
Toblerone to drop Matterhorn logo from packaging over 'Swissness
![](https://www.telegraph.co.uk/content/dam/news/2023/03/05/TELEMMGLPICT000317403869_trans_NvBQzQNjv4BqrpfQw2hJyG_yckwxPAr0gmyy-GsNrhPQbLesooHneHs.jpeg)
Toblerone drops Matterhorn logo as it's no longer made in Switzerland
![](https://i.guim.co.uk/img/media/c7612f299a4ff74e28951f7bc6e910c8f3cf52d6/0_154_5262_3157/500.jpg?quality=85&auto=format&fit=max&s=aee35f6dd190c00651c6e30e1be37773)
Matterhorn no more: Toblerone to change design under 'Swissness
![](https://enterprise.press/wp-content/uploads/2023/03/Toblerone1600px.jpg)
Toblerone is saying goodbye to its iconic Matterhorn mountains +
![](https://media.philstar.com/photos/2023/03/09/0631471924038_2023-03-09_12-16-23.jpg)
Matterhorn mountain melting away from Toblerone bars
![](https://www.tastingtable.com/img/gallery/why-toblerone-soon-wont-be-swiss-enough-to-use-the-matterhorn-logo/l-intro-1678039785.jpg)
Why Toblerone Soon Won't Be Swiss Enough To Use The Matterhorn Logo
![](https://image.cnbcfm.com/api/v1/image/107199964-1677421262034-GettyImages-1091294426.jpg?v=1696574358)
Toblerone to drop Matterhorn from packaging due to 'Swissness' laws
![](https://ichef.bbci.co.uk/news/480/cpsprodpb/12846/production/_128864857_gettyimages-1251843682.jpg.webp)
Toblerone: Swiss rules mean chocolate bar to drop Matterhorn from