Uncle Ben's Rebrands as Ben's Original
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The company also announced a “new brand purpose to create opportunities that offer everyone a seat at the table.”
![](https://d.newsweek.com/en/full/1641141/heres-uncle-bens-rice-new-name.jpg)
What's Uncle Ben's Rice Called Now? The Popular Brand Is Making
![](https://cdn.foodbeast.com/wp-content/uploads/2020/09/uncle-bens-rebrand.jpg)
Uncle Ben's Is No More: Brand Name Will Be 'Ben's Original
![](https://media.bizj.us/view/img/11862037/unclebensrice*900xx4032-2268-0-378.jpg)
Uncle Ben's brand dropped by Mars for promoting racial stereotype
![](https://www.underconsideration.com/brandnew/wp/wp-content/uploads/2020/09/bens_original.jpg)
Brand New: Ben, Not Uncle Ben
![](https://www.rollingstone.com/wp-content/uploads/2020/06/14724538970_214a914a07_o.jpg?w=1600&h=900&crop=1)
Quaker Oats Ends Aunt Jemima Brand: 'Based on a Racial Stereotype
The true history behind Uncle Ben's. Who is Uncle Ben?
![](https://cdn.entertainmentdaily.com/2020/09/23113756/coverimages40657896-scaled.jpg)
Uncle Ben's rice changes name as it's branded racist
Uncle Ben's Unveils Ben's Original Name After Racial Stereotyping
![](https://static.betterretailing.com/wp-content/uploads/2021/11/08154248/Bens-Original.jpg)
Mars Food launches first Ben's Original ad campaign since rebrand
![](https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/952/cached.offlinehbpl.hbpl.co.uk/news/SUC/cdn.i.haymarketmedia-1_2.jpg)
Mars rebrands Uncle Ben's to remove 'inequities' associated with
The Conscious Couture - Ben's original huh
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I'm interviewed by the BBC about Uncle Ben's Rice
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Mars Foods rebrands Uncle Ben's rice as Ben's Original