Rice brand Uncle Ben's changing name and logo because of racist connotations
![Rice brand Uncle Ben's changing name and logo because of racist connotations](https://i.cbc.ca/1.5735207.1600865319!/cpImage/httpImage/uncle-ben-rice.jpg)
The Uncle Ben's rice brand is getting a new name: Ben's Original, because the previous name and logo has been criticized as a racial stereotype.
The Uncle Ben's rice brand is getting a new name: Ben's Original, because the previous name and logo has been criticized as a racial stereotype.
![](http://thumbor-prod-us-east-1.photo.aws.arc.pub/nkR2gp3LZgTcvmJL-nqCvJIzQx8=/arc-anglerfish-arc2-prod-advancelocal/public/OR7KIA4QXBE55J6JOZ46HFGHLU.jpg)
Like Aunt Jemima, Uncle Ben's is getting a new image, too
![](https://hips.hearstapps.com/hmg-prod/images/brandname-changes-1594822781.jpg)
Food Brands Are Finally Changing Their Racist Mascots—But Is It Enough?
Uncle Ben's changes name to Ben's Original amid criticism over racist imagery
![](https://i.ytimg.com/vi/9wwwjVAn6SM/maxresdefault.jpg)
Uncle Ben's Rice Will Rebrand To Avoid Racial Stereotypes
Food Logos and Mascots That Didn't Age Well
Uncle Ben's Changes Brand Rooted in Racist Imagery. Now It's Ben's Original. - WSJ
![](https://cdn.vox-cdn.com/thumbor/6cZmeahQqBbDtiWw4u4mqcIHntk=/1400x1400/filters:format(jpeg)/cdn.vox-cdn.com/uploads/chorus_asset/file/20039541/GettyImages_1220646081.jpg)
Aunt Jemima, Uncle Ben's, and Cream of Wheat's racist history inspire companies to rebrand - Vox
![](https://media-cldnry.s-nbcnews.com/image/upload/t_fit-760w,f_auto,q_auto:best/newscms/2020_25/3390690/200617-uncle-bens-rice-se-206p.jpg)
Uncle Ben's rice to change brand as part of parent company's stance against racism
Food Logos and Mascots That Didn't Age Well
![](https://imagez.tmz.com/image/b5/4by3/2020/06/18/b5a8fddd5e724c358772afbd6f83eee9_md.jpg)
Uncle Ben's Rice Drops Racist Imagery, Gets New Name
![](https://www.wideopencountry.com/wp-content/uploads/sites/4/eats/2020/09/bens-original.png?fit=1056%2C704)
Uncle Ben's Rice Changes Name to 'Ben's Original' Due to Controversy
![](https://www.bakingbusiness.com/ext/resources/2020/7/TraderJoesRacistPackaging_Lead.jpg?height=667&t=1595415678&width=1080)
Trader Joe's removing certain branding due to racist connotations, 2020-07-22
![](https://i.cbc.ca/1.5735198.1600865186!/fileImage/httpImage/image.jpg_gen/derivatives/original_780/uncle-ben-1250298300.jpg)
Uncle Ben's is rebranding, but Master P has his own Black-run rice company