Uncle Ben's has a new name: Ben's Original

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Mars loses face of Uncle Ben in rebrand as Ben's Original - CMO

Uncle Ben's to change branding after Aunt Jemima logo is pulled

Uncle Ben's rice changes name on packets to 'Ben's Original' to

Ben's Original Long Grain White, 12 lb.

Uncle Ben's' Drops Logo, Rebrands As 'Ben's Original' To Shed

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Aunt Jemima Will Change Name, Image; Uncle Ben's Also Plans Brand

Uncle Bens Rice, Enriched, Long Grain, Parboiled/Original

Ben's Original - Wikipedia