Uncle Ben's name dropped from rice brand after logo criticised as racial stereotype
![Uncle Ben's name dropped from rice brand after logo criticised as racial stereotype](https://images.ctfassets.net/pjshm78m9jt4/w1Xg5u0k3BFCCkizxVNkk/4e66fb22362466b64262494dc19e832f/AP_20173765469627.jpg)
Several companies have retired racial imagery from their branding in recent months. Making the change, Mars said it was time to "make meaningful changes". | ITV National News
Several companies have retired racial imagery from their branding in recent months. Making the change, Mars said it was time to make meaningful changes.
NowThis - The rice brand Uncle Ben's is now Ben's Original. Mars Food said the decision to change the logo and name signals 'the brand's ambition to create a more inclusive future.
![](https://upload.wikimedia.org/wikipedia/commons/thumb/e/e9/Uncle_Ben%27s_ad_LHJ_May_1951.jpg/153px-Uncle_Ben%27s_ad_LHJ_May_1951.jpg)
Ben's Original - Wikipedia
![](https://img.chemie.de/Portal/News/136444_Wir89TubU.jpg?tr=n-xzoom)
Mars drops Uncle Ben's, reveals new name for rice brand - The Uncle Ben's rice brand is getting a new name: Ben's Original
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Mars drops Uncle Ben's, reveals new name for rice brand, National
![](https://images.seattletimes.com/wp-content/uploads/2020/06/aunt-jemima-bg-7c800cb4-b0a5-11ea-8f56-63f38c990077.jpg?d=780x520)
After Aunt Jemima, Uncle Ben and Mrs. Butterworth feel the heat
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Uncle Ben's and Mrs. Butterworth's follow Aunt Jemima in move to phase out racial stereotypes in logos
![](https://img.rasset.ie/00155a59-1600.jpg)
Uncle Ben's' rebrand after racial stereotype criticism
![](https://whdh.com/wp-content/uploads/sites/3/2020/09/200923_uncle_bens.jpg?quality=60&strip=color)
Mars drops Uncle Ben's, reveals new name for rice brand - Boston News, Weather, Sports
![](https://i2-prod.hulldailymail.co.uk/news/uk-world-news/article4541362.ece/ALTERNATES/s1200/1_Mars-Brand-Logos-Web-Food-Uncle-Bens-Large.png)
Mars chooses new name for Uncle Ben's rice after race row - Gloucestershire Live