Uncle Ben's name dropped from rice brand after logo criticised as racial stereotype

Several companies have retired racial imagery from their branding in recent months. Making the change, Mars said it was time to "make meaningful changes". | ITV National News
Several companies have retired racial imagery from their branding in recent months. Making the change, Mars said it was time to make meaningful changes.

NowThis - The rice brand Uncle Ben's is now Ben's Original. Mars Food said the decision to change the logo and name signals 'the brand's ambition to create a more inclusive future.

Ben's Original - Wikipedia

Mars drops Uncle Ben's, reveals new name for rice brand - The Uncle Ben's rice brand is getting a new name: Ben's Original

Mars drops Uncle Ben's, reveals new name for rice brand, National

After Aunt Jemima, Uncle Ben and Mrs. Butterworth feel the heat

Uncle Ben's and Mrs. Butterworth's follow Aunt Jemima in move to phase out racial stereotypes in logos

Uncle Ben's' rebrand after racial stereotype criticism

Mars drops Uncle Ben's, reveals new name for rice brand - Boston News, Weather, Sports

Mars chooses new name for Uncle Ben's rice after race row - Gloucestershire Live