Uncle Ben's rice to change brand as part of parent company's stance against racism
![Uncle Ben's rice to change brand as part of parent company's stance against racism](https://media-cldnry.s-nbcnews.com/image/upload/newscms/2020_25/3390690/200617-uncle-bens-rice-se-206p.jpg)
The announcement from Mars Inc. comes after a similar decision from Aunt Jemima's parent company, recognizing the racial stereotypes in the brands' origins.
Uncle Ben’s rice announced a plan to shift its branding Wednesday, a move that follows a similar announcement from the company that owns Aunt Jemima’s syrup.
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![](https://upload.wikimedia.org/wikipedia/commons/thumb/4/46/Aunt_Jemima_Pancake_Flour%2C_1935.jpg/220px-Aunt_Jemima_Pancake_Flour%2C_1935.jpg)
Aunt Jemima - Wikipedia
![](https://static-prod.adweek.com/wp-content/uploads/2021/08/were-all-original-bens-recipes-2021-652x342.jpg)
How Mars Food Will Market Ben's Original Following Rebrand
![](https://media.npr.org/assets/img/2020/06/17/ap_20169457356730-72439d6e1beef2a15168204f17e805522e77eb75-s1100-c50.jpg)
Aunt Jemima Will Change Name, Image; Uncle Ben's Also Plans Brand
![](https://cdn.vox-cdn.com/uploads/chorus_asset/file/22531781/ce_coprologo.jpg)
Why Aunt Jemima, Uncle Ben, and Other Racist Food Mascots Were
![](https://people.com/thmb/mPnY_czXv3dh4JH1v7RGZyAHwX4=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc():focal(599x0:601x2)/redskins-b52f87f8c7be44218c89fcaed9f7210f.jpg)
Nestlé to Change 'Out of Step' Names of Red Skins and Chicos Candies
![](https://www.postnewsgroup.com/wp-content/uploads/2020/06/ben-andJemima-.jpg)
As U.S. Reckons With Racial Justice, Name Changes Planned for
Rice brand Uncle Ben's changes its name to Ben's Original - Los
![](https://www.grapheine.com/wp-content/uploads/2020/09/no-more-jemina-fight-logo-2280x1403.jpg)
Uncle Bens', Aunt Jemima racist packaging rises up - Graphéine
![](https://static-prod.adweek.com/wp-content/uploads/2020/06/uncle-bens-content-2020.jpg)
Uncle Ben's Vows Change Following Aunt Jemima News
![](https://www.the-sun.com/wp-content/uploads/sites/6/2020/06/NINTCHDBPICT000589946889.jpg)
Uncle Ben's rice to 'evolve' appearance hours after Aunt Jemima
![](https://i.guim.co.uk/img/media/4aade63e0fd6621ef8ed62ff18b0d9ccc69f6df7/0_172_5184_3112/master/5184.jpg?width=1200&quality=85&auto=format&fit=max&s=9fb119d6800df943ab9711beae9d84d7)
Uncle Ben's rice to get revamp after criticism over racial
![](https://media-cldnry.s-nbcnews.com/image/upload/newscms/2021_19/1715885/ben-original-mc-main-210512.jpg)
Uncle Ben's is now Ben's Original: Rebranded rice hits stores
![](https://cdn.cnn.com/cnnnext/dam/assets/200617115757-01-uncle-bens-rice-file-super-tease.jpg)
Uncle Ben's and Mrs. Butterworth's follow Aunt Jemima in move to
![](https://www.nydailynews.com/wp-content/uploads/migration/2020/06/17/NFJ7GEUHIJGPRAXVHTCKA35EDA.jpg?w=1024)
Mrs. Butterworth's to review packaging amid racial concerns
![](https://i.cbc.ca/1.5735198.1600865186!/fileImage/httpImage/image.jpg_gen/derivatives/original_780/uncle-ben-1250298300.jpg)
Uncle Ben's is rebranding, but Master P has his own Black-run rice