Uncle Ben's to rebrand as Ben's Original, 2020-09-23

MCLEAN, VA. — Mars, Inc., which in June said it would evolve the Uncle Ben’s rice visual brand identity after a push from its consumers and associates to do so, has announced the brand now will be known as Ben’s Original. Mars said the move signals the brand
Move signals the brand's ambition to create a more inclusive future.

Mars Food Announces the Uncle Ben's® Brand Will Change its Name to Ben's Original™

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