Lavazza, Vittoria in dispute over 'oro' trademark

A bitter coffee industry feud over the Italian word for 'gold' is brewing again with Vittoria suing Lavazza over 'reckless indifference' towards its trademark.

Gold Medal coffee fight - Lavazza prevails in dispute with Cantarella Bros over the use of ORO as a trade mark - Lexology

Battle Of The Brew: Lavazza Succeeds In Invalidating Competitor's Trade Mark Registrations.

Lavazza coffee Brand History and products

Trade marks –

Vittoria v Lavazza: Trademark law and brand distinctiveness 📃, Annika Childs posted on the topic

Battaglia legale in Australia tra Lavazza e Vittoria per il marchio “Oro”

Lavazza Qualita Oro Italian Ground Coffee Medium Roast 8.8 Oz Tin – Italy Best Coffee

Lavazza Qualita Oro Gold Coffee - 8.8 oz. - Sam's Italian Deli & Market

QUALITÀ ROSSA, ARABICA & Robusta, Aluminium Capsules, Nespresso Compatible, CO2 $27.74 - PicClick AU

Coffee is the most consumed beverage in Australia, Natasha Burns posted on the topic

Lavazza Qualità Oro Premium Selection Gold Espresso

All that glitters is not gold – 'ORO' trade marks found to be invalid

Espresso Qualità Oro - Ground Coffee

Battle Of The Brew: Lavazza Succeeds In Invalidating Competitor's Trade Mark Registrations.

All that glitters is not gold – 'ORO' trade marks found to be invalid