What Nestlé's attempt to trademark the shape of a KitKat teaches us about design

The concept of “affordances” is used by product designers to capture the sense that an object seems to call for certain kinds of use. A handle affords holding, a button pressing and a KitKat breaking.

KitKat trademark bid crumbles in Europe

Fourfingered Kitkat Chocolate Wafer Bars Sale Editorial Stock Photo - Stock Image

What Nestlé's Attempt To Trademark The Shape Of A KitKat Teaches Us About Design

EU court rejects Nestlé bid to trademark KitKat bar

Brief 3 – Nestle – Genki ANU

Nestle fails to trademark Kit Kat's 'four finger' shape

The KitKat trademark war and why it matters so much - Business Insider

NEWS: Imitation is the greatest form of flattery unless it's costing you PROFIT! More Chocolate Wars…

Rachel Eats Stuff: KitKat vs Norwegian Kvikk Lunsj blind taste test, The Independent

Victory for Kit Kat copycats? Nestle loses trademark case over candy bar's shape

Why you can trademark a Toblerone but not a KitKat

Nestlé Fails To Trademark Signature KitKat Bar Shape

12 Snappy Facts About Kit Kat