What Nestlé's attempt to trademark the shape of a KitKat teaches us about design
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The concept of “affordances” is used by product designers to capture the sense that an object seems to call for certain kinds of use. A handle affords holding, a button pressing and a KitKat breaking.
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KitKat trademark bid crumbles in Europe
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Fourfingered Kitkat Chocolate Wafer Bars Sale Editorial Stock Photo - Stock Image
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What Nestlé's Attempt To Trademark The Shape Of A KitKat Teaches Us About Design
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EU court rejects Nestlé bid to trademark KitKat bar
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Brief 3 – Nestle – Genki ANU
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Nestle fails to trademark Kit Kat's 'four finger' shape
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The KitKat trademark war and why it matters so much - Business Insider
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NEWS: Imitation is the greatest form of flattery unless it's costing you PROFIT! More Chocolate Wars…
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Rachel Eats Stuff: KitKat vs Norwegian Kvikk Lunsj blind taste test, The Independent
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Victory for Kit Kat copycats? Nestle loses trademark case over candy bar's shape
Why you can trademark a Toblerone but not a KitKat
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Nestlé Fails To Trademark Signature KitKat Bar Shape
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12 Snappy Facts About Kit Kat