Pause is Power: POWERADE Challenges 'Win at All Costs' Mindset With New Global Campaign – News & Articles

The POWERADE brand is celebrating the power of the pause—prioritizing wellbeing over winning—with a new global communications platform. Check out this story and more news from The Coca-Cola Company.

Powerade - Pause is Power

Pause is Power: POWERADE Challenges 'Win at All Costs' Mindset

Powerade Encourages Star Athletes to 'Pause

Pause is Power: POWERADE Challenges 'Win at All Costs' Mindset

Jason Williams on Instagram: Pause is Power! 🏀 @powerade

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The Powerade brand launches global platform 'Pause is Power' in

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