You can't just export the strategy': How Muji's US expansion
![You can't just export the strategy': How Muji's US expansion](https://www.modernretail.co/wp-content/uploads/sites/5/2020/07/1280px-Muji_Store_Duesseldorf_innen.jpg?w=1280&h=640&crop=1)
What's so special about MUJI? How is it different from IKEA, apart
![](https://upload.wikimedia.org/wikipedia/commons/a/a6/%22Boycott_Japan%22_sticker_on_shop_in_Mokpo.jpg)
Japan–South Korea trade dispute - Wikipedia
![](http://4.bp.blogspot.com/-k-lYYLQk0Ak/UnIeprJNh1I/AAAAAAAAP9o/kroJjyiqIjI/s1600/muji-pleasant-lifestyle.jpg)
MUJI Project : From Strategy to Business Model: Long-term Decisions
![](http://1.bp.blogspot.com/-0iMMqpMMPl8/UnQEdvPW0aI/AAAAAAAAAQc/KMqJKUa9IfU/s1600/MUJI+corp+strategy.png)
MUJI Project : MUJI's Corporate Strategy
What's so special about MUJI? How is it different from IKEA, apart
![](https://kadence.com/wp-content/uploads/2023/02/UK-Early-Adopters-of-Tech.png)
Market Entry Archives
![](https://media.mujin-corp.com/wp-content/uploads/2023/12/07124404/Mujin-Europe-Announcement.png)
Mujin Opens in Europe to Advance Our Global Expansion
Muji slips into red after cruel summer in US and Europe - Nikkei Asia
What brands have repositioned themselves in the market, and what
![](https://imageio.forbes.com/specials-images/imageserve/1220876049/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds)
Beyond The Pandemic: Why Muji Failed To Survive In The U.S.
![](https://assets-global.website-files.com/5f8dd331b45e61f0a3ac9861/65806ded2b889c920753d929_Eric%20Kobuchi_marketer%20interview_inline-phone-mock_3_1800x1000.png)
Inside MUJI's E-Commerce Strategy: How the International Brand
![](https://assets-global.website-files.com/5f8dd331b45e61f0a3ac9861/65806f8b0fc2b1889bc93fbf_Eric%20Kobuchi_marketer%20interview_feat-image_1080x680.png)
Inside MUJI's E-Commerce Strategy: How the International Brand
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff7fa93aa-50bf-4f1c-9e7c-b5be7959d0b6_2604x1294.png)
Portfolio review May 2023 - by Michael Fritzell