How Crisco toppled lard – and made Americans believers in industrial food
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Crisco’s main ingredient, cottonseed oil, had a bad rap. So marketers decided to focus on the ‘purity’ of factory food processing – a successful strategy that other brands would mimic.
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Transformative Power of Trans Fats
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How Crisco Toppled Lard and Made Americans Believers in Industrial
![](https://www.mashed.com/img/gallery/the-real-difference-between-lard-and-crisco/l-intro-1602097922.jpg)
The Real Difference Between Lard And Crisco
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Decades of Hype Turned Protein Into a Superfood—and Spawned a
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The Fascinating History of Crisco, the Famous Tub of 'Lard
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How Crisco Toppled Lard – And Made Americans Believers in
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How Crisco toppled lard – and made Americans believers in
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A Small Bag of Food, a Giant Sculpture, and a Million Immigrant
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How Crisco Toppled Lard and Made Americans Believers in Industrial
![](https://upload.wikimedia.org/wikipedia/commons/thumb/d/d4/Crisco_can_2007.128.jpg/220px-Crisco_can_2007.128.jpg)
Crisco - Wikipedia
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The Time the U.S. Government Banned Sliced Bread
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