Chinese firm Miniso apologises for Japanese branding after outcry
![Chinese firm Miniso apologises for Japanese branding after outcry](https://i.guim.co.uk/img/media/c753607ad1f428c6c296d3920fb71a39abdb0b25/0_269_5000_3002/master/5000.jpg?width=700&quality=85&auto=format&fit=max&s=ffca0e0f489410634cd08ef697fb3cb7)
![](https://marketing-interactive-assets.b-cdn.net/images/hk/content-images/li_ning.jpg)
Chinese sportswear brand Li-Ning faces heat for Japanese military
![](https://images.says.com/uploads/story/cover_image/56746/mobile_1bd1.jpg)
MINISO Apologises For Not Actually Being A Japanese Brand
Denis Wallace Barnard on LinkedIn: Chinese firm Miniso apologises
![](https://marketing-interactive-assets.b-cdn.net/images/hk/content-images/miniso_weibo.jpg)
MINISO apologises for presenting itself as 'Japanese designer
![](https://www.tbsnews.net/sites/default/files/styles/social_share/public/images/2024/01/24/miniso.jpeg)
Miniso Bangladesh awarded at company's global conference in China
![](https://media1.s-nbcnews.com/i/rockcms/2022-08/74033/220823-abe-jinping-mb-1345-432c95_a9ff5bd7f808921ba5dcc153171d6855dea05ea7.jpg)
From kimonos to canceled festivals, Japanese culture faces growing
![](https://i.guim.co.uk/img/media/c753607ad1f428c6c296d3920fb71a39abdb0b25/0_269_5000_3002/master/5000.jpg?width=1200&height=900&quality=85&auto=format&fit=crop&s=61bd46627fe5a9955e219a4e5564c705)
Chinese firm Miniso apologises for Japanese branding after outcry
![](https://hype.my/wp-content/uploads/2022/08/miniso-wiki.jpg)
MINISO Apologises For Marketing Itself As Japanese Brand; Plans To
What are some difficulties that Japanese companies face when
![](https://images.says.com/uploads/story/cover_image/56698/mobile_9599.jpg)
MINISO Apologises For Not Actually Being A Japanese Brand
![](https://upload.wikimedia.org/wikipedia/commons/thumb/8/82/Miniso_Nanjing.jpg/220px-Miniso_Nanjing.jpg)
MINISO - Wikipedia
Why is the Miniso (a 100% Chinese company) pretending as a
![](https://www.tbsnews.net/sites/default/files/styles/big_2/public/images/2024/01/24/miniso.jpeg)
Miniso Bangladesh awarded at company's global conference in China
Chinese retailer Miniso apologises for styling itself as a