Huel CEO calls for mindset change: 'Food should not be about taste the entire time

Huel, the ‘complete food’ brand, can help answer some of the food sector’s most pressing challenges – from food waste to obesity, CEO James McMaster believes. For this reason, society needs to embrace a “mindset change” that recognises “food is fuel”.

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I post my meals to encourage people to eat real food. When you eat th, Real Food

Huel and 1000 true fans —

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How using the concept of 1000 true fans transformed Huel from a side hustle to an international business valued at £220M, by Mike Stevens