Why some streaming companies are leaning into adverts and raising
![Why some streaming companies are leaning into adverts and raising](https://ichef.bbci.co.uk/images/ic/480xn/p0gq6nlz.jpg.webp)
Consumers ditched cable so they didn't have to see commercials. Now, the adverts they hoped to escape are returning to streaming media. How did we get here?
Consumers ditched cable so they didn't have to see commercials. Now, the adverts they hoped to escape are returning to streaming media. How did we get here?
![](https://www.capitaliq.spglobal.com/Articles/418869902.png)
Streaming video revolution: Traditional media adapts to a digital
![](https://images.ctfassets.net/tvhwpwv117no/3FWi71knpPaoTGS32WmB6T/f6521328f00bb4aed482a5dcca10a317/Spotify-Neutrogena-Ad_Studio_Case_Study-Hero_Image_2400x1800-v1.jpeg)
How Neutrogena Used Digital Audio Ads To Boost Awareness
![](https://research.mountain.com/wp-content/uploads/2022/05/ValueInAdvertising_ArticleImage_2-1024x693.jpg)
A Majority of Streamers Find Value in Advertising - MNTN Research
![](https://i.kinja-img.com/image/upload/c_fit,q_60,w_645/bccdb7752e310306bf4872884012f48c.jpg)
Prime Video Ads Start Today
![](https://static01.nyt.com/images/2023/11/24/multimedia/24musk-ads-pjfv/24musk-ads-pjfv-videoSixteenByNine3000.jpg)
X May Lose Up to $75 Million in Revenue as More Advertisers Pull
![](https://digiday.com/wp-content/uploads/sites/3/2024/01/How-a-holistic-strategy-can-help-drive-growth-for-Prime-Video-Channels-advertisers_page-0009.jpg?w=1024)
Pitch deck: How is selling ads on Prime Video to
![](https://www.hubspot.com/hubfs/experiential%20marketing%20campaigns.png)
13 Examples of Experiential Marketing Campaigns That'll Give You
![](https://img.businessoffashion.com/resizer/QNsEIt6po-o_cIE1hxmIVdwUGkc=/1440x0/filters:format(png):quality(70):focal(631x543:641x553)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/NYY42NMYCBBZ7ID3HXCNCQMCDE.png)
Case Study, Building a DTC Challenger Brand
![](https://www.thetradedesk.com/assets/global/Edition26_Data_1920x1080_nologo.jpg)
Consumers say they prefer ad-supported streaming over paid