Why some streaming companies are leaning into adverts and raising

Consumers ditched cable so they didn't have to see commercials. Now, the adverts they hoped to escape are returning to streaming media. How did we get here?
Consumers ditched cable so they didn't have to see commercials. Now, the adverts they hoped to escape are returning to streaming media. How did we get here?

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Consumers say they prefer ad-supported streaming over paid