The secret behind the dramatic rise of the Stanley cup? Women.

The company’s profit grew over $650 million over three years after executives decided to market their now-famous “Stanley Quencher” cup to women. 
A grand theft case in Northern California.
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Testing Lab: Owala tumbler vs. Stanley cup –

How the Stanley Tumbler Became So Popular - The New York Times

With the Stanley Cup Final in hot Florida and Vegas, extra care is taken to keep the ice in shape - The San Diego Union-Tribune

Period Drama TV 2024 Preview: 'Outlander,' 'Bridgerton,' 'Masters of the Air,' and So Much More

What Happened To The 'Going-Out Top'?

We did it!' Blues hoist their first Stanley Cup

Pass the ginormous water, Stanley is hot right now - The Hustle

Heartbreak for Canucks as Bruins win Cup

How Stanley, the Thermos for Tough Guys, Became the TikTok Obsession of Millennial Women

Try Before You Buy': Stanley cups - Good Morning America

The Story of Hockey Legend Wayne 'Beanpot' Turner

Why do people make dramatic hair changes after a breakup? - The State News

Know Your Value: Mika Brzezinski empowering women at work and in life

Stanley cup craze: It it already over?